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Hiip uses social data and algorithms to match brands and advertisers with the right influencers. It has all types of influencers – even “niche” ones, who have the same “long-tail” impact as the largely popular ones.  A brand can create a campaign brief on Hiip and the platform will analyze it and recommend suitable influencers. The influencers will circle back with a proposal and a quote and the parties agree on the terms.

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