Partner - Expara IDM Ventures II
Cato Gullichsen is the co-founder and CEO of InCent Pte Ltd, Singapore and Norway, a company that serves more than 100 clients including DHL, Walt Disney and Ford, by providing personalised mobile marketing solutions. He is also a mentor of Seed Forum. Cato has over six years of experience as an entrepreneur and a mobile marketing expert. He is an entrepreneur who has co-founded several successful companies within the mobile and new media space. These companies comprise of Mobilskole AS, which is the largest provider of easy-to-use SMS-services for schools in Norway and iMarket, an online price comparison search engine.
Cato is also an invited speaker and panelist at various prestigious conferences and events including CommunicAsia, ad:tech and Mobile Internet Marketing and Advertising seminar KL, Malaysia. In addition to his entrepreneurial ventures, Cato is a co-author of the mobile marketing guide book “Introduction to Mobile Marketing” which was distributed in Norway and Singapore.
Cato was honoured with the Entrepreneur of the year 2009 award from the Norwegian school of Entrepreneurship, Grunderskolen. Furthermore, he was crowned the winner of the prestigious business plan competition Venture Cup 2004 in Norway. In light of his achievements, Cato is a judge of business plan competitions organized by National University Singapore annually. Besides that, Cato was a mentor at the prestigious Startup@Singapore business plan competition 2010.