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Business Plan

We will provide you with a highly effective framework for structuring your business plan. We will review your existing business plan and provide you with detailed written feedback on how to improve your business plan and strategies in the following key areas:
- Clearly describing your product, services and innovation
- Creating a strong value proposition
- Identifying the best market(s) and analyzing them
- Crafting effective marketing strategies and tactics
- Creating sustainable competitive advantage
- Describing your operations, execution and expansion plan
- Presenting the business plan in a professional format and presenting the business in the best possible light
Final deliverables:
- Detailed recommendations on effectively structuring your business plan
- A minimum of two rounds of detailed written feedback on the key elements for success in your business plan and on the presentation of your business plan
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New Venture Creation

Our new venture creation course is built around design thinking principles. Aspiring entrepreneurs, students, employees of corporations and leaders in public service will learn to turn their ideas into a real investable business proposition. Participants will identify painful problems and adopt an iterative approach in refining their business ideas to respond to market needs and competition. We kickstart the workshop with real life examples to inspire participants and help them develop the no-fear-let's-fail mindset; the driving force that has led many successful entrepreneurs today to pursue innovations that have vastly improved the way we live, work and play.
Our experiential learning style will immerse participants in the entrepreneurial journey through mini-pitches, role plays, simulation games and group discussions. During each mini-pitch, the facilitator and fellow participants will have a chance to analyze and learn from the strengths and weaknesses of each business idea, as well as to provide detailed feedback on how to improve the plan to a stage where the entrepreneur is confident to present it to an expert panel. The course culminates with a final business plan presentation to an expert panel of venture capitalists, angel investors and entrepreneurs, providing participants an invaluable opportunity to network, raise funds and launch their businesses. The key elements and judging criteria of the business plan can be tailored to align with specific sectors such as social impact, interactive digital media, bio-technology etc.
Learning goals
Participants will work in small teams with a facilitator to develop key elements of their business plans:
- Innovation and Value Proposition
- Market Identification and Analysis
- Marketing Strategy
- Team
- Operations
- Sustainable Competitive Advantage
- Business Model and Financials
- Exit Strategy
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Open Challenges

Open Challenges powered by the Open Innovation Engine allow you to reach out to open and public communities of problem solvers.
Benefits
Open Challenges are right for you if you want:
- A big database of ideas and innovations
- Ad hoc expertise without hiring a full time team
- Consumer involvement in your new product and service lines
- Talent-scouting for high potential innovators and team players
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Home
The Value of Entrepreneurship
Leading venture creation in Singapore since 2003, Expara takes pride in the ethos embodied in our logo. We help entrepreneurs and leaders in public and private organizations create their own successes through high risk high return ventures.Read

The Expara Advantage
Our involvement as a third generation incubation hub in Southeast Asia includes..
Experiential Training
We help companies, schools and R&D institutes commercialize their know-how through hands-on training in entrepreneurship and venture finance. More
Business Advisory
We contribute to technology transfer and innovation through advisory in fund raising, M&A as well as growth acceleration. More
Innovation Challenge
We help companies, schools and R&D institutes generate high quality innovations and spin-off activities through business plan competitions and innovation challenges powered by the Expara Innovation Engine™. More
Incubation and Funding
As one of the private i.Jam Reload incubators, we invest in the best teams and innovative technologies that boost local competitiveness and job creation. More -
Financial Plan

We will review your investor/strategic partner presentation slides and provide you with detailed written feedback on how to improve the presentation content as well as the presentation slide design and format.
We will meet for a presentation pitch coaching session during which you deliver your presentation along with your PowerPoint slides and we will give feedback on how to improve your pitch and delivery style, including effective response to investor Q&A.
Final deliverables:
- Detailed recommendations on effectively structuring your investor presentation slides
- A minimum of two rounds of detailed written feedback on your investor presentation slides
- An investor pitching coaching session including feedback on delivery and investor question and answer
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Venture Financing

In our venture financing workshop, participants will learn about the mechanics behind the venture capital industry and develop their technical and soft skills to implement effective fund raising strategies for their businesses.
Learning goals
Participants will learn to:
- Identify what investors look for in a business plan
- How to measure intangibles and report social impact ROI
- Generate sustainable and scalable business models
- Financial modeling and valuation for pre-revenue ventures
- Hone their venture financing soft skills and devise negotiation strategies through decision-making exercises and a simulated fund raising negotiation
- Develop a term sheet
- Manage investor’s expectations on financial and impact ROI
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Internal Challenges

Internal Challenges powered by the Open Innovation Engine allows you to leverage the knowledge and expertise of members or employees within your organization. You can run reach all employees or select groups of employees to engage in specific challenges.
Benefits
Internal challenges are right for your organization if you want:
- A stronger culture of innovation in your organization by providing a platform to engage and recognize your employees for their contributions
- A private database of ideas and innovations that demand cross-hierarchical or department knowledge and expertise
- Greater employee buy-in to new business lines or strategic decisions
- Identification of high potential innovators and team players within your organization
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Douglas Abrams
CEO
Douglas Abrams is the founder and CEO of Expara and Expara IDM Ventures, an incubator fund and business accelerator for interactive and digital media companies. He is a Founding Partner and Managing Director of Extream Ventures, an early-stage venture capital fund backed by the Singapore Government’s National Research Association (NRF). He was a previously a Founding Partner of Parallax Capital Management, a funds management company. All four companies are based in Singapore. Prior to coming to Singapore, Douglas managed information technology at J.P.Morgan for 14 years.
He is an Adjunct Associate Professor at the National University of Singapore’s (NUS) Business School, where he has taught since 2001 and is a Visiting Professor in Entrepreneurship for the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok. He has served on the organizing committees or as a judge for numerous business plan competitions (BPC), including: Start-Up@Singapore, Stanford Global Entrepreneurship Challenge, Lee Kuan Yew Global BPC, the Wharton BPC, Asia Moot Corp, and INSEAD BVC. Douglas is a Director and former co- Deputy chairman of the South East Asia Business Angel Investor Network and has served on the board of the Media Development Authority of Singapore (MDA). Mr. Abrams graduated from the Annenberg School, University of Pennsylvania with a BA in Communications and received an MBA from The Wharton School.
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Partners
Douglas Abrams

Douglas Abrams is the founder and CEO of Expara and Expara IDM Ventures, an incubator fund and business accelerator for interactive and digital media companies. He is a Founding Partner and Managing Director of Extream Ventures, an early-stage venture capital fund backed by the Singapore Government’s National Research Association (NRF). He was a previously a Founding Partner of Parallax Capital Management, a funds management company. All four companies are based in Singapore. Prior to coming to Singapore, Douglas managed information technology at J.P.Morgan for 14 years.
He is an Adjunct Associate Professor at the National University of Singapore’s (NUS) Business School, where he has taught since 2001 and is a Visiting Professor in Entrepreneurship for the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok. He has served on the organizing committees or as a judge for numerous business plan competitions (BPC), including: Start-Up@Singapore, Stanford Global Entrepreneurship Challenge, Lee Kuan Yew Global BPC, the Wharton BPC, Asia Moot Corp, and INSEAD BVC. Douglas is a Director and former co- Deputy chairman of the South East Asia Business Angel Investor Network and has served on the board of the Media Development Authority of Singapore (MDA). Mr. Abrams graduated from the Annenberg School, University of Pennsylvania with a BA in Communications and received an MBA from The Wharton School.
Suwida Kingmuangkow

Suwida is Managing Director at Expara IDM Ventures and sits on the investment committee. She has ten years of experience in financial services and entrepreneurship. Prior to joining Expara, Suwida spent five years as a trader at KGI Securities (Thailand) Public Company Limited (KGI), one of Thailand's largest proprietary funds. The average size of the funds under her sole supervision was more than THB 1 billion (USD 40 million). Despite trading through the turbulent years of the global credit crunch, Suwida consistently delivered outstanding returns and was one of the top performers for KGI throughout her tenure there.
In addition to managing her trading desk, Suwida has been actively involved in running an entrepreneurial venture as a Director at Designers Bathware (Asia) Ltd., a leading sanitary-ware supplier to major hospitality chains and prominent real estate developers in Thailand. The company now is in association with PARISI Bathware, Australia’s leading distributor of high quality bathware with a national network of major retailers.
Suwida graduated with a B.S. degree in Chemical Engineering (2000) from Chulalongkorn University in Bangkok and an M.B.A. (2005) from the Sasin Graduate Institute of Business Administration of Chulalongkorn University with a dual concentration in Finance and Strategic. She is a certified FRM (Financial Risk Manager) holder. Other than her native Thai, Suwida is proficient in Italian, French and English.
Rosalind Tan

Rosalind is Vice President at Expara and Expara IDM Ventures. Since joining Expara in 2011, Rosalind coached and mentored 16 potential spin-offs from A*STAR, to which more than half has since spun-off or received follow-on funding. Two of the spin-offs that she mentored went on to receive the prestigious Demo Guru award at the 2012 Demo Asia event in Singapore. She has helped start-ups write business plans and financial plans for the purpose of raising funds. Prior to joining Expara, she has worked as a scientist in labs in the UK, US, Malaysia and Singapore. Rosalind also took on additional responsibility as a Business Development Manager at Doping Control Centre, Malaysia in 2007. She closed deals and managed clients in a range of industries including solar power, oil and gas, healthcare and food manufacturing companies.
Rosalind’s experience with entrepreneurship began in high school when she headed the newly established Youth Enterprise in fund raising and income generating activities. In university, she was actively involved in AIESEC, the world’s largest youth-run organization providing young people with an opportunity to participate in international internships. Rosalind and her team pioneered the organization and execution of a state-level NGO project and a student assessment centre.
As a PhD student in Glasgow University, UK, Rosalind, in addition to working her thesis project, made it a point to learn more about entrepreneurship through courses in Technology Venture Management at Strathclyde University, and was eventually sponsored to attend the Centre for Entrepreneurship Learning Summer School at Cambridge University. Rosalind has an MBA in Strategic Planning from Edinburgh Business School.
Cato Gullichsen

Cato is a Norwegian entrepreneur who has relocated to Singapore. He brings with him a decade of experience as an entrepreneur in the mobile services space. He is co-founder of Mobilskole AS which today is Norway’s largest SMS provider for schools. He is also co-founder of app-platform developer Antlers International and is currently Managing Director of subsidiary company AntlersLab in Singapore. He is also a board member with Suurve – a mobile customer feedback platform.
He is a much sought-after speaker and is often a panelist at various media conferences. Cato has been invited to speak at market-setting major events across southeast Asia including CommunicAsia, ad:tech and the Mobile Internet Marketing and Advertising seminar. He is also a co-author of the mobile marketing guide book “Introduction to Mobile Marketing” which was distributed in Norway and Singapore.
Cato was honored with the Entrepreneur of the year 2009 award from the Norwegian school of Entrepreneurship, Furthermore, he was crowned the winner of the prestigious business plan competition Venture Cup in Norway and been nominated for the Spirit of Enterprise award in Singapore.
More recently, he co-founded SeedForum Singapore - a non-profit group that organises the bi-annual SeedForum investor conference in Singapore. The conference has grown to be one of Singapore’s premier investor meeting points and is a sought after venue for local and foreign startups seeking to meet investors.
Cato has a law degree from the University of Oslo, Norway with a specialization in commercial and intellectual property law. He has also completed a Technopreneurship exchange at National University of Singapore.
David Ng

David is Advisor at Expara and Expara IDM Ventures II. He started his career with Defense Science Organisation as a defense scientific engineer and later worked for Miniscribe Peripherals as senior systems engineer in charge of robotic production lines. He has over 23 years of banking and wealth management experience specializing in treasury and capital markets, investment advisory and client management. He started his banking career in the late 80’s with Citigroup Private Bank, where he was responsible for asset and liability management, ABS origination (based in NYC), and equities risk management. He was head of investments at Banque Indosuez and responsible for institutional derivatives sales and structuring at Bankers Trust.
He rejoined Citigroup Private Bank in 1997, heading the global investment advisory for South Asia. During his 9 year tenure, he took on management roles in FX and derivatives, investment counseling, discretionary products, and onshore domestic locations. David sat on Citi’s pension fund investment committee while at Citi.
David later spent 6 years with UBS Wealth Management as Managing Director, starting as Asia Pacific Chief Operating Officer for Products and Services and relocated to Hong Kong in 2009 to take the role of Head of Taiwan International Markets ultra-high net worth clients. He sat on the global and regional investment advisory committees for investment strategy and new products. He returned to Singapore in 2011 to develop the bank’s sales and investment suitability framework in the face of heightened regulatory requirements.
David consults with SMU Sim Kee Boon Institute for Financial Economics on industry projects and is a trainer with the SMU Financial Training Insttitute. He is a business advisor with Red Dot Ventures through the Spring-SIM Business Advisors Programme.
David holds a CFA, CAIA, FRM professional designations and BEng(Hons) and MBA from the National University of Singapore. He is a member of Singapore Institute of Directors and has completed the Listed Company Director (LCD) Programme.
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Seed Forum June 2013
Invitation to participate in Seed Forum Singapore 6th June 2013
Dear Investors,
You are kindly invited to participate in Seed Forum Singapore on Thursday, 6th June 2013. The Seed Forum will be hosted at Marina Mandarin, Conference room Taurus, Level 1, 6 Raffles Boulevard, Marina Square, Singapore 039594. (Click for directions)
Forum Program on Thursday, 6th June 2013:
Day Event
(Only for Investor, Incubators, Investment/Fund Managers and Executives From Goverments Agencies)08.45 am
Registration & Coffee(Guests to be seated by 9:30am)09:30 am
Presentation Power Pitches by 8-10 Companies09:40 am
Opening remarks:Mr. Steinar Hoel Korsmo, President & CEO of Seed Forum International Foundation09:45 am
Keynote Speech: Dr. Christoph Zrenner, CEO of Wildfire Pte Ltd9:55 am
Keynote Speech: Ms. Autumn Radtke, CEO of FirstMeta Pte Ltd10:05 am
Business Plan Presentation by 8-10 Companies (All companies will be undergo an intensive full-day pitch training at Plug-in@Blk71 on 1st June 2013)11:45 am
Networking & Lunch Participants will be given the opportunity to hold personal meetings with the companies in the afternoon.EVENING SESSION
7:00 - 9:00 pm
Hosted by the Ambassador of Norway (venue TBC)Seed Forum Singapore offers individual investors, venture funds, investment companies and other key finance intermediaries a first-hand insight into a select group of innovative born global companies which aspire to expand their businesses internationally. Seed Forum is a global organization hosting investor conferences in more than 30 countries and is considered as one of the most professional and experienced venues for presentations of investor ready start-up companies.
This event is strictly for investors, incubators, investment/fund managers and executives from government agencies. Entrepreneurs welcome to join us at the evening reception. Due to limited capacity, hurry and Register Now!
Please feel free to contact Bonnie at bonnie@expara.com if you have any enquiry
We look forward to welcoming you on Thursday, 6th June 2013.
Yours sincerely, Steinar Hoel Korsmo President and CEO Seed Forum International Foundation www.seedforum.org
When:
6th June 2013 (Thursday) (Registration is required) Day Event: 8:45am-1:30pm Evening Reception: 6-8pm
Where:
Taurus, Level 1, Marina Mandarin Singapore, 6 Raffles Boulevard, Marina Square, Singapore 039594
Contact Us
+65 6323 3084 bonnie@expara.com
Supported By
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Entrepreneurial Leadership

Our entrepreneurial leadership workshop series aims to empower students and employees with a focus on innovation within the organization. Successful implementation of innovations that turn value into tangible business returns requires buy-in to change initiatives by employees, management, customers and various stakeholders in the organization. This experiential change leadership workshop is designed to help managers and staff understand the importance of the innovation mindset and develop the skills to promote a culture of innovation and initiative in leading change within the organization. The workshop provides a platform where employees can leverage on cross-departmental expertise to identify opportunities and devise innovative solutions aimed at boosting productivity and competitiveness of the organization.
Learning goals
Participants will learn to:
- Recognise and define problems and opportunities through the design thinking approach
- Develop innovation generation and lateral thinking skills
- Inspire a shared vision through team building on the basis of trust, teamwork and effective communication
- Devise strategies to deal with uncertainty and failure
- Develop implementable innovation proposals that contribute to the company’s competitive edge
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Invitational Challenges

Invitational Challenges powered by the Open Innovation Engine gives you greater control over who you reach out to. You can invite predefined target groups such as experts, partners, suppliers, alumni, customers etc.
Benefits
Invitational challenges helps you reap the benefits of open challenges while having greater control over the scope and depth of ideas generated as well as challenge privacy settings. You will gain from:
- A private database of ideas and innovations that demand specific expertise
- High level domain expertise without hiring a full time team
- Consumer involvement in your new product and service lines
- Talent-scouting for high potential innovators and team players
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Our Company
Expara at a glance
Expara is a venture creation company established in Singapore since 2003. Expara develops and teaches entrepreneurship, innovation and venture finance through experiential training programs and innovation challenges for entrepreneurs, corporations and public institutions in Southeast Asia. Douglas Abrams, the founder of Expara, has been investing in, teaching, training and mentoring entrepreneurs in Singapore since 2000 and has been focused on the Interactive and Digital Media space since 2003.
Expara funds and incubates startups through Expara IDM Ventures Private Limited. Expara IDM Ventures was one of the first private incubators to be appointed under the Media Development Authority of Singapore's i.Jam Microfunding Scheme in 2007 and i.Jam Reload scheme in 2012. In 2012, Expara IDM Ventures became the first incubator in Southeast Asia to provide companies an incubation network spanning Singapore, Thailand and Europe.
Expara is currently expanding its enterprise reach across the Southeast Asian region to include new verticals like social impact, bio-technology and renewable technology. Our existing partner network spans in Singapore, Thailand, Malaysia, Indonesia, Czech Republic and Norway.
Expara has close ties with two entities: Extream Ventures Pte Ltd, a S$20 million early-stage venture fund supported by the National Research Foundation (NRF) under the Early Stage Venture Funding Scheme and Red Dot Ventures Pte Ltd, one of the appointed NRF-TIS incubators (Technology Incubation Scheme) in Singapore.
Expara’s focus on delivering results has benefited companies and organizations including:
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Portfolio
Expara IDM Ventures
EIDMV has to date invested in 16 start-ups, that have raised more than S$5.24 million in follow-on funding. The estimated increase in the portfolio value from 2007-2012 is 19 times, based on most recent transaction values. Successful companies in the current portfolio include:
2C2P
Launched as a spin-off of leading Thaibased payment security provider SinaptIQ, 2C2P provides a suite of next-generation e-commerce and m-commerce payment solutions as a service in Asia-Pacific. Shortly after launching in 2008, 2C2P received funding support from EIDMV and began to establish its presence in Singapore. Since then, 2C2P broadened its offerings, moving to the mobile payment space by leveraging on its existing e-commerce payment infrastructure. In 2009, 18 2C2P won several awards in recognition of its valuable contributions in revolutionizing the nextgeneration payment industry, including Red Herring Global Top 100 and Red Herring Asia Top 100. Aung Kyaw Moe, 2C2P’s founder and CEO, was also recognized by BusinessWeek Magazine as one of Asia’s Top 25 Best Young Entrepreneurs (2009).
First Meta
First Meta is a leading virtual currency exchange platform. Within six months of incorporation, the company raised two rounds of seed funding, built a ten-person team and launched its first product, MetaSavingsTM, in Second Life on 31 July 2007. In February 2008, First Meta launched its second product, the MetaPoints Rewards Program. In August 2009, First Meta launched First Meta Exchange (FMX), an online multi-world currency exchange for trading both real and virtual currencies. In January 2010 alone, FMX processed S$80,000 in transaction volume and is growing at 70% per month. As of January 2010, FMX has over 9,000 users and 5,723 unique visitors, growing at 15% per month. The company has recently closed a Series A investment of S$600 thousand.
Wildfire
Wildfire is Asia’s award-winning innovator in social marketing and technology, helping brands harness word-of-mouth to drive sales, brand education, and consumer advocacy both online and in the real world. The Wildfire Social Capability Suite provides business intelligence, social response, and reputation management, providing iWOM monitoring, social CRM, and groundbreaking influencer activation tools. The Wildfire Influencer Network ensures digital and offline integration, with more than 100,000 brand advocates in 23 cities, who share millions of social recommendations, samples, and promotions to friends, family, and colleagues, without sampling wastage or media spillover. Wildfire was founded in December 2008. With offices in both north and south Asia, the company's client portfolio includes Kraft Foods, Unilever, Diageo, and Campbell's Soup. The company was awarded the Most Innovative Company under the Interactive Digital Media category at the Singapore Venture Capital Association 2011 Awards Ceremony. To date, Wildfire has secured S$3,495,000 in follow-on funding.
Rival Edge
Rival Edge Pte Ltd was founded in 2011 with a vision to become a leading digital media company with strong content IPs and proprietary in-house technology. The start-up first received iJAM funding in November 2011. Since then, the company has started developing Rival Edge Social API (codename: HappyCat API). HappyCat API was designed to provide cross-platform social gaming and multi-player experience between different mobile platforms. As an extension to HappyCat API, the company is now developing CloudyRec- an idea that came to mind whilst developing HappyCat API, a complete server-side backend platform for mobile apps and games. Rival Edge participated in Startups in Asia 2012 and DEMO Asia 2012 startup launchpad events and its products have been getting tractions both from clients and potential investors. The team behind Rival Edge includes 3 full-time founders/engineers and 2 internship students from Nanyang Polytechnic. Using in-house social gaming and server-side technology products, the team is also building a light scale social MMO game as part of the iJAM milestone fulfilment.
TinkrBox
TinkrBox is a platform which lets people easily collect, enjoy and share visual bookmarks on websites and other embeddable content (YouTube, Documents, Games and etc). It present new dimensions to the ability of cataloguing, viewing and organizing content you clip from across the web, where users can create custom boxes to store a mash up of their favourite content (video, images and etc) and these collections can be easily shared out to friends or for personal consumption.
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Suwida Kingmuangkow
Managing Director
Suwida is a Managing Director at Expara IDM Ventures and sits on the investment committee. She has ten years of experience in financial services and entrepreneurship. Prior to joining Expara, Suwida spent five years as a trader at KGI Securities (Thailand) Public Company Limited (KGI), one of Thailand's largest proprietary funds. The average size of the funds under her sole supervision was more than THB 1 billion (USD 40 million). Despite trading through the turbulent years of the global credit crunch, Suwida consistently delivered outstanding returns and was one of the top performers for KGI throughout her tenure there.
In addition to managing her trading desk, Suwida has been actively involved in running an entrepreneurial venture as a Director at Designers Bathware (Asia) Ltd., a leading sanitary-ware supplier to major hospitality chains and prominent real estate developers in Thailand. The company now is in association with PARISI Bathware, Australia’s leading distributor of high quality bathware with a national network of major retailers.
Suwida graduated with a B.S. degree in Chemical Engineering (2000) from Chulalongkorn University in Bangkok and an M.B.A. (2005) from the Sasin Graduate Institute of Business Administration of Chulalongkorn University with a dual concentration in Finance and Strategic. She is a certified FRM (Financial Risk Manager) holder. Other than her native Thai, Suwida is proficient in Italian, French and English.
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Investor Presentation

We will review your investor/strategic partner presentation slides and provide you with detailed written feedback on how to improve the presentation content as well as the presentation slide design and format.
We will meet for a presentation pitch coaching session during which you deliver your presentation along with your PowerPoint slides and we will give feedback on how to improve your pitch and delivery style, including effective response to investor Q&A.
Final deliverables:
- Detailed recommendations on effectively structuring your investor presentation slides
- A minimum of two rounds of detailed written feedback on your investor presentation slides
- An investor pitching coaching session including feedback on delivery and investor question and answer
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Enterprise Innovation

The Enterprise Innovation Program (EIP) was initiated to promote innovation and intrapreneurship within the organization. The program is designed to transcend boundaries within and across organizations - fostering a culture of open innovation and spirit of collaboration that lasts beyond the program.
The EIP connects employees across the organizational hierarchy, students and researchers from various academic and research institutes as well as key public/private players in the entrepreneurial ecosystem to support greater R&D and commercialization activities. Built upon the challenge-based methodology, the EIP is powered by the Expara Innovation Engine™ which enables organizations to leverage on crowd intelligence and domain expertise to curate innovations.
Participants will engage in innovation challenges targeted at solving specific functional/industry problems. They will generate and refine innovative ideas through a series of pitching, business planning, prototyping, validation and investor presentation workshops. Promising project teams will be matched with relevant mentors and funding/incentive schemes for implementation.
Learning goals
There are four components to an EIP:
- Innovation Challenges powered by the proprietary Expara Innovation Engine™ (EIE) web/mobile application help organizations manage knowledge and generate comprehensive data analytics to track their innovation ROI over time.
- Entrepreneurial workshops which help managers and staff develop critical skills for effective value creation, pitching, business planning, prototyping and presentation.
- Funding and other incubation resources to convey management buy-in and support of the implementation of innovative projects.
- Intensive mentorship and coaching for project teams to ensure optimal use of resources during implementation.
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i.Jam Reload Funding

i.Jam program was launched in 2007 under MDA's IDM Programme Office, to help innovative startup teams bring their interactive digital media technologies to the emerging Asian markets. The program is focused on building the multi-cultural teams between world-class engineers and entrepreneurs to shape original technologies into commercially viable products and services relevant for Asia.
As one of the private i.Jam incubators with the longest standing history, Expara has invested in some of Asia's most outstanding young entrepreneurs and technologies. Startups with a strong technical team and technology innovation in the interactive and digital media space may qualify for the i.Jam Reload funding scheme which funds development costs of up to S$255, 000.
Our investment process
- Screening by Expara
- Due diligence
- Negotiation of deal terms and signing of termsheet
- Submission of i.Jam application form for expert panel and IDMPO approval
- Signing of investment, shareholders and funding agreement
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Our Mission & Strategy
Our Mission
Every aspect of Expara's business processes, technology innovation know-how and deep industry networks is dedicated to fostering an innovative and vibrant enterprise ecosystem in Southeast Asia.
Our Strategy
Singapore, due to its geographical proximity to emerging markets, open economy and infrastructure, has attracted businesses and people from all around the world. Growth-stage technology companies often find Singapore to be a strategic hub to locate their business operations and development centers, to cater towards growth markets and access a wide talent pool. Expara's offices are currently located in Singapore and Thailand.
Our delivery model for entrepreneurship and venture capital in the region includes training, advisory, innovation challenges, incubation and funding.
Experiential Training
Expara's training workshops and programs are designed to engage and immerse aspiring entrepreneurs and corporate leaders in class-based simulation exercises. Through our experiential learning methodology, participants develop their technical and soft skills to successfully maneuver through a range of real life entrepreneurial contexts.
Each experiential exercise is designed to emphasize specific learning points which will be discussed in a post hoc exercise debrief. By providing feedback and coaching in a simulated entrepreneurial environment, aspiring entrepreneurs can devise new strategies and gain confidence in their ability to undertake high risk entrepreneurial ventures.
Advisory
We identify and groom promising high potential individuals and potentially scalable companies beyond our training workshops and programs. We assist entrepreneurs on the preparation of a professional business plan, financial model and investor presentation. We also play a consultative role in the actual deal execution and negotiation process to ensure that the interest of both the entrepreneur and investor are aligned.
Innovation Challenges
Large corporations, schools and research agencies are increasingly making use of open innovation challenges and business plan competitions to leverage crowd intelligence in the generation of high quality innovations. The cross-pollination of ideas and expertise across internal departments and external consumer groups ensure companies consistently generate new innovative business lines to stay ahead of competition.
Expara provides an end-to-end suite of products and services to support organizations in kickstarting their own innovation challenges. These include web and mobile innovation applications, pitching/business planning/prototyping workshops, experienced evaluation panel and mentor network of real industry practitioners.
Incubation and Funding
Our regional incubation strategy is customer-centric and results-driven. In 2012, Expara’s early stage venture capital firm, Expara IDM Ventures Private Limited, became the first incubator in Southeast Asia to deliver a complete enterprise ecosystem incubation between Singapore, Thailand and Europe.
We leverage our private investment with public funding programs in Singapore. Our regional incubator network provides entrepreneurs a bridge into Singapore‘s flourishing VC funding support and is unmatched by any other players in this space.
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Rosalind Tan
Vice President
Rosalind is Vice President at Expara and Expara IDM Ventures. Since joining Expara in 2011, Rosalind coached and mentored 16 potential spin-offs from A*STAR, to which more than half has since spun-off or received follow-on funding. Two of the spin-offs that she mentored went on to receive the prestigious Demo Guru award at the 2012 Demo Asia event in Singapore. She has helped start-ups write business plans and financial plans for the purpose of raising funds. Prior to joining Expara, she has worked as a scientist in labs in the UK, US, Malaysia and Singapore. Rosalind also took on additional responsibility as a Business Development Manager at Doping Control Centre, Malaysia in 2007. She closed deals and managed clients in a range of industries including solar power, oil and gas, healthcare and food manufacturing companies.
Rosalind’s experience with entrepreneurship began in high school when she headed the newly established Youth Enterprise in fund raising and income generating activities. In university, she was actively involved in AIESEC, the world’s largest youth-run organization providing young people with an opportunity to participate in international internships. Rosalind and her team pioneered the organization and execution of a state-level NGO project and a student assessment centre.
As a PhD student in Glasgow University, UK, Rosalind, in addition to working her thesis project, made it a point to learn more about entrepreneurship through courses in Technology Venture Management at Strathclyde University, and was eventually sponsored to attend the Centre for Entrepreneurship Learning Summer School at Cambridge University. Rosalind has an MBA in Strategic Planning from Edinburgh Business School.
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Incubation
Entrepreneurs looking to tap on the Southeast Asia region can benefit from Expara's 3rd generation incubation. Our cosy incubator situated beside the lobby at Blk 71 Level 2, is currently home to various mobile and web startups from Finland, Norway and Czech Republic.
Expara's 3rd generation incubation features a co-working space with high-speed Internet, facilities, regional business development/fund raising advisory, as well as administrative and logistical support. Incubation is key to our strategy of identifying high-potential companies in the infancy stages and then taking them through multiple funding rounds to exit. Incubation also provides additional risk mitigation, as the success rates of incubated start-ups are significantly higher than for those which did not benefit from formal business incubators. The 5-year success rates in the US are running as high as 87%.
Why Expara
Our incubation approach involves:
- Actively engaging our portfolio companies in training, coaching, pitching and networking sessions
- Providing value-added strategic, operational and managerial direction with hands-on execution that focuses on value creation
- Investing in a manageable number of companies and working closely with each investee company
- Investing at favorable valuations while aligning our interest with the entrepreneur’s
- Investing early in the life of the company and then playing an active role in helping the company to grow by providing pre-revenue and pre-financing incubation
- Leveraging our extensive network for deal sourcing and due diligence
- Fast and sharp investment decision-making
- Lean and low overheads
- Providing access for our companies to our regional network to achieve cross-border synergistic partnerships
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David Ng
Advisor
David is Advisor at Expara and Expara IDM Ventures II. He started his career with Defense Science Organisation as a defense scientific engineer and later worked for Miniscribe Peripherals as senior systems engineer in charge of robotic production lines. He has over 23 years of banking and wealth management experience specializing in treasury and capital markets, investment advisory and client management. He started his banking career in the late 80’s with Citigroup Private Bank, where he was responsible for asset and liability management, ABS origination (based in NYC), and equities risk management. He was head of investments at Banque Indosuez and responsible for institutional derivatives sales and structuring at Bankers Trust.
He rejoined Citigroup Private Bank in 1997, heading the global investment advisory for South Asia. During his 9 year tenure, he took on management roles in FX and derivatives, investment counseling, discretionary products, and onshore domestic locations. David sat on Citi’s pension fund investment committee while at Citi.
David later spent 6 years with UBS Wealth Management as Managing Director, starting as Asia Pacific Chief Operating Officer for Products and Services and relocated to Hong Kong in 2009 to take the role of Head of Taiwan International Markets ultra-high net worth clients. He sat on the global and regional investment advisory committees for investment strategy and new products. He returned to Singapore in 2011 to develop the bank’s sales and investment suitability framework in the face of heightened regulatory requirements.
David consults with SMU Sim Kee Boon Institute for Financial Economics on industry projects and is a trainer with the SMU Financial Training Insttitute. He is a business advisor with Red Dot Ventures through the Spring-SIM Business Advisors Programme.
David holds a CFA, CAIA, FRM professional designations and BEng(Hons) and MBA from the National University of Singapore. He is a member of Singapore Institute of Directors and has completed the Listed Company Director (LCD) Programme.
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Cato Gullichsen
Advisor
Cato Gullichsen is the co-founder and CEO of InCent Pte Ltd, Singapore and Norway, a company that serves more than 100 clients including DHL, Walt Disney and Ford, by providing personalised mobile marketing solutions. He is also a mentor of Seed Forum. Cato has over six years of experience as an entrepreneur and a mobile marketing expert. He is an entrepreneur who has co-founded several successful companies within the mobile and new media space. These companies comprise of Mobilskole AS, which is the largest provider of easy-to-use SMS-services for schools in Norway and iMarket, an online price comparison search engine.
Cato is also an invited speaker and panellist at various prestigious conferences and events including CommunicAsia, ad:tech and Mobile Internet Marketing and Advertising seminar KL, Malaysia. In addition to his entrepreneurial ventures, Cato is a co-author of the mobile marketing guide book “Introduction to Mobile Marketing” which was distributed in Norway and Singapore.
Cato was honoured with the Entrepreneur of the year 2009 award from the Norwegian school of Entrepreneurship, Grunderskolen. Furthermore, he was crowned the winner of the prestigious business plan competition Venture Cup 2004 in Norway. In light of his achievements, Cato is currently a judge of business plan competitions organised by National University Singapore annually. Besides that, Cato was a mentor at the prestigious Startup@Singapore business plan competition 2010.
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Our Track Record
Expara - A*Star Enterprise Innovation Program™
Conducted in partnership with the A*STAR Exploit Technologies
From 2010 to the present, Expara has been conducting our Enterprise Innovation Program (EIP) for the Investment and Spin-Off Management (ISM) division at Exploit, the technology transfer office of the A*Star national research institutes. We provide intensive mentorship for research teams that are planning to spin-off from A*Star, including business model development, market research, business planning, financial modeling, grant application writing and fund-raising assistance. As of July 2012:
- Expara has completed 16 business plans for potential spin-off companies.
- Seven of our projects have received more than S$4.5 million in grants and funding.
- We have conducted 3 highly successful technopreneurship workshops, in which our Open Innovation Engine™ was deployed.
Expara has been conducting workshops for A*Star and Exploit since 2006:
- In Feb 2006, Expara conducted an Executive Summary workshop for the International Researcher’s Club (IRC).
- In July through Sept 2007, Expara conducted a series of workshops for I2R researchers and managers. More than 75 researchers and managers attended one of the three-day workshop programs. 93% of participants rated the workshop as Excellent or Good and 100% said they would recommend this workshop to others.
- In August 2007, Expara conducted two half-day workshops for Exploit.
- In Feb to March 2008, Expara conducted an Idea to Investment training and workshop program for Exploit, which included 1 two day and 3 full day. workshops plus 2 full day intensive coaching sessions.
- In January 2009, Expara conducted a training workshop at the Inaugural Technopreneurs’ Bootcamp 2009 organised by Exploit Technologies and Start-up @ Singapore.
- In 2012, Expara conducted a venture finance and VC fund raising negotiation workshop series for Exploit.
Idea to Investment (I2I) for the Media Industry
Conducted in partnership with the Media Development Authority of Singapore
The Expara-MDA Idea to Investment (I2I) for the Media Industry programme ran successfully from April 2007 until March 2010:
- 513 people from 366 local media and interactive and digital media companies were trained in our I2I workshops.
- 788 people attended one of our investor forums, company/investor networking or matching events.
- We facilitated 113 intensive one-on-one coaching and mentoring sessions. I2I is an end-toend program, including workshops, one-one-one meetings, intensive coaching and screening and selection for i.MATCH.
Czech Accelerator 2011 to 2014 Singapore
Conducted in partnership with CzechInvest
Expara was selected by CzechInvest, a Czech Republic government agency which supports SME’s in the Czech Republic to host the CzechAccelerator 2011 to 2014 program in Singapore. Expara joins 4 other Czech Accelerators worldwide in the US, Europe and Israel, and is the first in Asia. Through this partnership, Expara will introduce promising Czech start-ups and SMEs to the local ecosystem and enable them to enter the Southeast Asia market.
i.MATCH Program
Conducted in partnership with the IDM Programme Office, SPRING, iDA, BANSEA, SVCA, and TIE
The i.MATCH Program is an innovative platform originally designed to bring together promising media companies, private investors and public-sector funding programs in an effort to catalyze Series A level investment in the media space in Singapore.
This match-making process is done by first exposing selected companies to a rigorous workshop program consisting of an intensive business plan and investor presentation master class, one-on-one business plan improvement meetings and personal coaching sessions. Selected companies then pitch their projects at an i.MATCH Showcase.
i.MATCH was launched in July 2008 by the IDM Programme Office (IDMPO) and SPRING Singapore in partnership with Expara. Four i.MATCH cycles 2008-2010 yielded the following results.
- 193 entrepreneurs from 157 companies attended an i.MATCH intensive workshops.
- 107 companies presented at a local i.MATCH showcase.
- 69 companies had the opportunity to present to international venture capital, angel and strategic investors.
- 687 investors and guests attended an i.MATCH showcase event.
- 70 investors joined the i.MATCH investor core group (ICG).
- International panelists at i.MATCH have included Google. Benchmark Capital, DFJ India, Intel Capital, JAIC Asia Investments, Ambient Sound Investments, i/o Ventures, Plug and Play Tech Center, Felicis Ventures, Dimensional Venture Partners, and Trident Capital.
Intrapreneurship and Venture Finance Workshops
Developed in partnership with the Singapore Media Academy and the Workforce Development Authority of Singapore
Since 2010, Expara has been providing a WDA-certified leadership training program for more than 200 Mediacorp managers and executives. Leadership across the organization is a three-day experiential learning program which trains employees across hierarchies to be intrapreneurs - entrepreneurs acting within the organization to lead change through vision and values.
Expara helped SMA roll out their WSQ Specialist Diploma in Interactive Media (Business Management) in October 2012. Expara has since been providing venture funding, financial budgeting and management courses for Interactive & Digital Media startups, researchers, media owners, publishers and other players in the IDM space.
DFJ-Cisco Global Business Plan Competition
Developed in partnership with Draper Fisher Jurvetson and Cisco
Expara was the local organizer for the DFJ-Cisco Global Business Plan competition from 2009-2010. In 2009, Expara led the screening and selection process that sent 4 Singapore start-ups into the global competition that included entrants from 16 other countries around the world. 16 finalists were ultimately selected to compete for a US$250 thousand investment by DFJ, one of the world’s leading venture capital funds.
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Ventures
We invest in the best teams and technologies
We partner with promising entrepreneurs at the earliest stages in the high growth interactive and digital media space, where recent industry track records demonstrate the best rates of return. We leverage our investments with public grants through the i.Jam Reload Funding Scheme from the Media Development Authority of Singapore. For every investment we make here at Expara, we aim to provide the fund a meaningful ownership position, while respecting the realistic needs and value created by the entrepreneur.
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Alicia Lye
Business Development Manager
Alicia is Business Development Manager at Expara and Associate at Expara IDM Ventures. Prior to joining Expara, she has worked as Teaching Assistant in the NUS Business School, Project Development Executive at Human Network Labs, and Project Coordinator at Synergy Global System Asia. While studying at NUS she served a 6-month attachment with a local technological startup as part of the iLead Programme run by the NUS Entrepreneurship Centre. She also ventured to Germany and Isreal for a two-week overseas study mission to exchange ideas and network with the founders of overseas startup companies. Alicia was a finalist in the 13th Startup@SG Business Plan competition for the Social Enterprise Category and top 5 in the Grameen Social Boot Camp 2012. She graduated from the National University of Singapore with 2nd Upper Class Bachelor (Hons) in Psychology and Technopreneurship.
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Training
How we develop the Entrepreneurial Mind
Through years of experience in entrepreneurship and venture capital, Expara has identified key learning points that every entrepreneur should know in order to succeed in any high growth businesses. These critical success factors form the core of our entrepreneurial workshops and programs:
Management Team
This is the central consideration for every investment. The management team must be able to articulate and achieve the vision they have for the company. Highly motivated young entrepreneurs, seasoned serial entrepreneurs or executives with proven track records and the scars and maturity to go with them are preferred targets of investment.
Innovation
A company should have an innovative product, with the potential for filing patents, trademarks and/or copyrights, or should have know-how or trade secrets that will provide defensible and sustainable barriers to entry for a reasonable period of time.
Value Proposition
Developing a value proposition should be the starting point for any business. All successful entrepreneurs are able to identify and convey the painful problem which their business set out to solve. Success in securing buy-ins to new technologies often hinges upon the entrepreneur’s ability to clearly and concisely communicate the value proposition to each stakeholder; should it be their customers, investors, team members, etc.
Market
A company has to be in a fast-growing and sufficiently large market to support its scalability over a period of three to five years. The company should own a niche or have a clearly differentiated product that will dominate a niche segment of the market to enable successful market entry. While it is tempting for entrepreneurs to focus on the marketing four Ps during execution, it is crucial for entrepreneurs to analyse and understand the market conditions in which they operate in. Entrepreneurs should aim to develop a higher level of understanding of their total addressable market, target markets and segments, customer needs and characteristics, direct and indirect competitors, market positioning and differentiation.
Business Model
A company must have a business model and business plan to demonstrate the viability of its projected revenue growth. The business model must be scalable and able to ramp up quickly within the investment-holding period.
Sustainable Competitive Advantage
A sound marketing strategy enables entrepreneurs to capture market share. Being able to build a sustainable competitive advantage on the other hand, is the only route for entrepreneurs to maintain their market share and succeed in the long run. Entrepreneurs will need to devise defensible barriers to entry to respond to both existing and potential competitors in the high-tech marketplace. These may include different forms of IP, network effects, lock-in effects, switching costs etc. The company's business model, product and competitive strategy must come together in support of investors’ expectation of sustainable and profitable operations.
Financials and Exit Strategy
Many high-tech startups fail to cross the chasm not because of poor products or execution. Businesses can grow big and grow fast by raising funds to leverage growth and stay ahead of the competition. In developing a viable and investable business plan, entrepreneurs need to demonstrate the ability to develop a clear roadmap to its projected revenues and an exit within a reasonable amount of time. During the actual deal execution, entrepreneurs can increase their chances of success by generating a realistic financial forecast and company valuation as well as devising negotiation strategies to strike win-win deals. Investors often seek investments that have a potential exit strategy available at attractive prices within three to five years of the initial investment, depending on the stage of development of the portfolio company. Through our SEA regional focus and global VC and private equity networks, our portfolio companies will likely have the opportunity to exit at a superior return.
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Germaine Inez
Associate
Germaine is an Associate at Expara and Expara IDM Ventures. She is a recent graduate from NUS Business School, with a Bachelor in Business Administration (Honours), specializing in Finance and Technopreneurship. Prior to joining Expara, she has worked as a Business Development Executive at eBiz Marketing and Recruit International. During her studies at NUS, Germaine has also taken up the roles of student journalist at the NUS Social Entrepreneurship and Philanthropy Center, and teaching assistant at the NUS Business School. She completed her final year thesis on "Singapore - the Hub for Impact Investments".
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Advisory
How we help you strategize for success
Starting up a new business or expanding into unfamiliar markets is a challenging process. We aim to boost companies' chances of success through providing insights to the market dynamics in the region, evaluating the product and operational viability within regional markets, devising a sound go-to-market strategy, cost planning, financial analysis, as well as connecting them with the right partners and investors. Companies can leverage their growth opportunities with Expara - tapping onto over 10 years of experience in the entrepreneurship and venture capital industry in Southeast Asia.
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Bonnie Lam
Analyst
Bonnie is an Analyst at Expara IDM Ventures. She graduated from the University of Newcastle of Australia with majors in Accounting and Finance. Since joining Expara in 2011, Bonnie oversees the company’s operations, financial reports, budgeting, internal and portfolio audit, and facilitates the execution of the iJAM Reload program. She also works closely with researchers from Exploit, A*STAR in formulating their business plan and financial model. Prior to joining Expara IDM Ventures, Bonnie worked as business development executive for a Japanese MNC company. Her previous experience includes planning, executing and marketing.
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Challenge
How we help you stay competitive
The Challenge Driven Innovation (CDI) framework leverages open innovation and crowdsourcing along with a defined methodology, workshops, incubation and tools to help organizations develop and implement actionable solutions to their key problems and opportunities. CDI is a proven mechanism for decomposing problems into manageable fragments and distributing the work to the individuals and groups that can best solve them.
Based on Forrester Research's 2012 State of Global Innovation Study, it was found that open innovation practices are not a fad, but rather a long-term trend driven by companies desiring to reduce time to market, improve customer intimacy, and innovate more efficiently. Multi-national brands and institutes of higher learning have taken the lead in implementing innovation challenges taking the various forms such as business plan competitions, call-for-proposals or even highly publicized web and TV episodes.
Expara's Open Innovation Engine powers your organization's innovation capabilities with a cloud-based innovation management application built upon the CDI framework.
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Events
Date Event Name Location Name Category Name 6th June 2013 Seed Forum Singapore Conference Room Taurus,Level 1, 6 Raffles Boulevard,Marina Square Singapore 039594 Events -
Contact
How to find us
Expara Private Limited
Mediapolis Phase 0
#02-10/11
Blk 71 Ayer Rajah Crescent
Singapore 139951T: +65 6323 3084
F: +65 68733120
Email: alicia@expara.comFeedback
The Value of Entrepreneurship
Leading venture creation in Singapore since 2003, Expara takes pride in the ethos embodied in our logo. We help entrepreneurs and leaders in public and private organizations create their own successes through high risk high return ventures.Read

The Expara Advantage
Our involvement as a third generation incubation hub in Southeast Asia includes..
Experiential Training
We help companies, schools and R&D institutes commercialize their know-how through hands-on training in entrepreneurship and venture finance. More
Business Advisory
We contribute to technology transfer and innovation through advisory in fund raising, M&A as well as growth acceleration. More
Innovation Challenge
We help companies, schools and R&D institutes generate high quality innovations and spin-off activities through business plan competitions and innovation challenges powered by the Expara Innovation Engine™. More

